Copyright Prita Music 2009-2016
Love of Music
For Prita, music is something comfortable and natural. Writing and performing are spiritual experiences; almost as though a muse speaks through her. Music has always had a hold over Prita, and to deny her ambition would be to deny herself. Music is the blood which runs through her veins and leaves her feeling like she's lived her life...fulfilled.
Prita has been singing and writing music since childhood, but got her start in the entertainment industry through her first job as a character performer at Disney World. She also sang at several Disney concerts, and wrote the orchestra score for her Cypress Creek high school’s graduation. Prita also performed across Central Florida as part of its popular Intone accapella vocal orchestra.
Discography, Touring & Media
Prita has toured steadily across North America since the release of her debut CD “Spread The Word” in 2010, which was produced by JUNO Nominated Othentic Productions (JUNO is the Canadian equivalent of the Grammy). Prita’s music has received airplay on several top 40 radio stations in Quebec, and she’s been featured at shows alongside #1 Billboard artist Jay Sean ; world renowned comic Russell Peters ; and Grammy nominee Eric Roberson to name a few.
Prita has received top billing at numerous South Asian festivals in Canada (Ottawa, Calgary) and the US (West Palm Beach, Ft. Lauderdale), as well as at some of North America’s biggest mainstream festivals, ranging from PRIDE in Toronto to the Florida Music Festival in Orlando. Prita also performed at several of the IIFA 2011 Toronto festivities, and spoke alongside Markham Mayor Frank Scarpitti at Markham’s IIFA press conference.
Each December, Prita sings Christmas Carols at several holiday events, which have included Milton and Richmond Hill (Ontario) Santa parades, as well as Orlando’s Santa Festival (Florida). Prita also appears each year alongside hockey legend Walter Gretzky at Milton’s Troy’s Toy Drive in partnership with the Tiger Jeet Singh Foundation, which has included Prita singing Christmas carols for patients at The Hospital for Sick Children (SickKids) in Toronto.
"Roots", Prita's debut music video, had its world premiere at Tampa's 2011 India International Film Festival. "Roots" also screened at film festivals in Seattle and Vancouver, and was played on numerous stations in both Canada (CP24, CBC) and the US (CBS Tampa, Island TV Miami) following its release, which included a 3D version. Prita also performed “Roots” live on Breakfast Television in Toronto and on MusiquePlus in Quebec.
Some of Prita’s additional media highlights include performing on CTV’s Telethon of the Stars and “A” Morning Ottawa ; being featured in a fashion segment on Entertainment Tonight Canada ; and being interviewed on Armed Forces Radio for US soldiers and their families stationed overseas.
Awards & Accolades
Prita was nominated 'Best Female Act' at the 2010 Toronto Independent Music Awards ; recipient of a 2010 ‘Excellence In Entertainment’ award from the National Association of Indo-Canadians ; recipient of a 2011 Fulkari Radio Award ; and winner for 'Best World Music' at the 2012 Toronto Independent Music Awards.
Prita has also been chosen 'Woman of the Hour' by Gay Guide Toronto ; 'Artist of the Day' by the Tampa Bay Times ; 'Woman of the Month' by SHARP Magazine ; and 'Hottie of the Month' by MAXIM India. In 2012, Prita made award-winning ANOKHI Magazine’s annual Sexy & Successful Issue, which has previously included celebrities such as actress Freida Pinto.
TV & Film Placement
Prita’s “Tera Pyar” song is featured in two episodes of the hit comedy web series Landing In Mumbai, while Prita’s “Roots” song is also featured in the trailer and film for Monica Bassi’s Uncoupled film, which had its world premiere at the 2012 India International Film Festival. Prita is also behind the theme music of Canada’s national music TV program V-MIX, which has featured some of the world’s biggest music stars including producer Panjabi MC..
In 2008, Prita followed the lead of her childhood heroine Oprah Winfrey, and became one of 6 students selected to participate in a grassroots HIV/AIDS research study trip to Malawi, Africa.
Since returning, Prita has toured Canadian schools and community centres as a keynote speaker to give presentations about HIV/AIDS and life in Malawi. In 2009, the FILMI South Asian Film Festival premiered Prita’s self-directed short film about her trip to Malawi at the NFB Mediatheque in Toronto, and in 2010, Prita appeared live on CP24’s World AIDS Day special.
On December 1 for World AIDS Day 2011, Prita released her interpretation of a traditional Malawi song entitled "May God Be With You" as a music video to help continue her awareness efforts. Prita appeared live on CBC’s Metro Morning in Toronto, and also performed at the Casey House’s annual World Aids Day concert, Voices of Hope, presented by the M•A•C AIDS Fund.
Prita has sung the Canadian anthem at Parliament Hill in Ottawa for key government dignitaries, and has performed the Canadian and American anthems for over 20,000 fans at major arenas across North America, including the NBA’s Toronto Raptors (Air Canada Centre) and Orlando Magic (Amway Center) ; the MLB’s Toronto Blue Jays (Rogers Centre) ; and the NHL’s Ottawa Senators (Scotiabank Place) among many others. Prita received worldwide media attention before every performance, as the first South Asian recording artist to sing the anthems for each of these high profile leagues.
Photo by Bob Gundu of Ten Frame Handles
Winner of "Best World Music" at the 2012 Toronto Independent Music Awards and the first South Asian Recording Artist to perform the American and Bilingual Canadian anthems for the NHL and NBA - Prita's music will move you; physically and emotionally.